Asda is the fastest-growing wine retailer in the UK, with the latest TNS data showing sales in the supermarket giant growing by a massive 49% year on year to September 7.
The new figures come as this week Asda launches a major shake up of its wine range with the introduction of 250 new wines.
Asda’s head of wine trading, Karen Doran, said: “We are the fastest-growing wine retailer in the UK. As well as the 49% value growth, our market share has risen by 34.3% over a 12-week period.
“Our market share stands at 15.5% and shows Asda’s commitment to delivering quality wines, combined with value prices, is really hitting the mark with customers.”
Improved facings to assist shoppers have been introduced, along with vertical blocking by country and clear price hierarchy.
Asda has also recently announced that they have clinched an exclusive value-for- money wine deal.
Mike Dennis from Talking Retail indicates that a new value-for-money range of wines under the Arniston Bay brand umbrella is being launched exclusively with Asda.
The South African brand, owned by the company of wine peopleTM, is being extended with three “easy drinking” wines, The Reef Red 2007, The Reef White 2008 and The Reef Rosé 2008.
“The Reef is a wine range which represents really great value for money,” said brand and business development manager Barney Davis.
From: Talking Retail